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Passion for Rabbit Feeds

Established in 1996 by our President & Founder, Mr. Kuniyo Ozawa, Wooly is the pioneer and the only company focusing on specialized food for rabbits. Mr Ozawa is the leading expert in food nutrition for rabbits in Japan and has received multiple accolades for rabbit show “Best in Show”.

Rabbits were previously regarded as livestock in Japan. Food nutrition for rabbits are neglected by breeders and general public. Mr. Ozawa was anxious about the situation as rabbits’ digestive system is unique compared with other animals. With this purpose in mind, Mr. Ozawa founded Wooly.
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董事長 小澤邦世
With years of study on the rabbits’ nutritional requirements and digestive system, Wooly has progressively introduced products best suited for the well-being of the rabbits. Wooly’s range of nutritional supplements for rabbits which are made with natural herbs and functional ingredients ensures that rabbits are active and healthy. Wooly ensures strict food sanitation standards so that rabbits can enjoy nutritional, delicious and safe food.
董事長 小澤邦世
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About WOOLY Farm
Wooly farm was the first hay farm in the world that specialized in farming hay for rabbits. It is located at the foot of Mt Yatsugtake in Nagano, Japan. The hay harvested in the farm are well liked by many rabbits in terms of the taste and softness of the hay.
Our hay also contains high fibre which is essential in the rabbit’s growth and development.
As the company manages the farm, we have all the information on the farm and the hay. In order to maintain high quality, all Wooly’s products need to pass through rigorous testing process. Lastly, we do not use any agents such as herbicides, insect repellents and anti-epidemic agents in the farming process hence you can purchase for your rabbits with a peace of mind.
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WOOLY Farm has grown from a small plot of land to more than 20 times the size of the original farm. This has been made possible by the support of the many feeders who have supported the WOOLY Farm range. Despite the expansion of the farm, the average annual harvesting period for each species is only about 2 weeks, and the harvest is affected by weather factors such as the proportion of weeds, typhoons, rainfall and winter snowfall.
WOOLY hopes that more rabbits will be able to eat the quality grass we have grown.
“The WOOLY’s Quality” is spreading in the World.
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As the only rabbit manufacturer in Japan, WOOLY has built up a strong reputation in Japan, and demand for our products from overseas is growing. Since 2015, we have been exporting to Taiwan and then to many other countries.
We are now gradually expanding our range of products because we believe that owners share the same feelings for their rabbits around the world.
■ Export country（As of 2022）
      Taiwan / Hong Kong / Korea / China / Singapore / Malaysia / Canada / Philippines / Indonesia

 Overseas Distributors

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  Company Overview

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  • Company Name: WOOLY Ltd.
  • Founded: September 24, 1996
  • President: Kuniyo Ozawa
  • Business Content:
    Development, manufacture, sale, import and export of rabbit foods.
  • Hachioji Factory:
    1195-1, Nishiterakata-machi, Hachioji, Tokyo.
  • International Department:
    444-1, Nishiterakata-machi, Hachioji, Tokyo.
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History

  • 1996
       Ozawa established WOOLY as a sole proprietorship.
  • 2002
       Incorporated as a limited company.
  • 2003
       Our farm in Nagano was established, and started hay farming.
  • 2004
       Nagano factory was established.
  • 2015
       Started exporting products to Taiwan.
  • 2016
       Started exporting to Hong Kong and Korea.
  • 2017
       Started exporting to China and Singapore.
  • 2019
       Started exporting to Indonesia.
  • 2020
       Started exporting to Malaysia.
  • 2021
       Started exporting to Canada and Philippines.
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